Consideration: The Third 7 c's of Effective Communication’s

Consideration means preparing every message keeping the message receiver in mind; Being considerate means you don’t loose your temper, you do not accuse or charge them without facts, in other sense consideration covers other six C’s of effective communication

Consideration comprises of the following points to be kept in mind

a. Focusing on “you” instead of “I” and “we”

The message should focus on how message receivers will be benefited, what they would receive and what they need to know should be emphasized. Many people have ideas of individual gain for better standard of living.

Example:

• We-attitude: I am delighted to announce you that we will be extending our hours to make shopping more convenient.
• You-attitude: You will be able to shop in evenings with the extended hours.
  

b. Showing audience benefits or interest in the receiver

If possible you must show how your receivers will benefit from whatever the message asks or announces. Receiver will be more likely to react favorably and do what do you suggest if you show that benefits are worth the effort and cost you are asking them.

c. Emphasize positive, pleasant facts

A third way to show consideration for your receivers is to accent the positive. This means stressing what can be done instead of what cannot be done, and focusing onwards your recipient can consider favorably.

Example:

Situation 1:

• Unpleasant: We don’t refund if the returned item is soiled or unsalable.
• Pleasant: We refund when the returned item is clean and resalable.
  

Situation 2:

• Unpleasant: When you travel on company expense, you will not receive approval for first class fare.
• Pleasant: When you travel on company expense, your approved fare is for tourist class