HIP, URBAN, REAL, AND RELEVANT

Cassandra Patrick (Miss Universe Malaysia 2009 1st Runner-up), Claudia Sibert (Miss Universe Malaysia 2009 2nd Runner Up), Joannebelle Ng (Miss Universe Malaysia 2009) and Andrea Fonseka (Miss Universe Malaysia 2004)

KUALA LUMPUR, Jan 27 (Bernama) - The Miss Universe Malaysia Organisation (MUMO), in rebranding Miss Universe Malaysia 2010, is now seeking a brand new beauty queen that can sum up with these qualities: Hip, Urban, Real and Relevant. MUMO chairman Heah Sieu Lay said, after going through some revamp in the organisation, it decided to change the format because of the way the public perceived beauty pageant. "She must be smart, fresh and down to earth, has leadership skills, a great sense of humour and the basic foundation of being a beauty queen. "Traditionally the beauty element has been sufficient, but today the public seek a more street-smart beauty queen - she should not only look good in pictures, but also can deliver in so many other facets of life," he told reporters after a MUMO relaunch ceremony, here Wednesday. MORE HERE.